The Intelligence and Activation System Behind Our Managed Programs
Know who’s ready.
Act before they go quiet.
You’ve got more signals, dashboards, and intent data than ever — and pipeline still isn’t predictable. Ionic shows which accounts and buying groups are showing buying activity, so your team can focus on the people who matter most instead of guessing.
Ionic isn’t a platform you buy and run yourself. It’s the account intelligence and activation system DemandScience uses to run and measure your managed programs — log in anytime to see your accounts, engagement, and results.
More pipeline. Less platform.
Naming the problem
More marketing technology and data. Not enough pipeline.
B2B marketers have more data, more technology, and more ways to reach buyers than ever before. Yet they still struggle to turn all that investment into predictable pipeline. Ionic delivers intelligence-led, fully managed programs that reach and engage the buying groups that matter, without another platform to buy, staff, or operate.
What platforms sold you
Intelligence. Dashboards full of signals, scores, and segments — and the expectation that you’d wire it all together yourself.
What you actually got
A second job: operating tools, stitching channels together, and manually connecting all of it back to pipeline. And a massive bill for it.
Put more money toward programs. Spend more time on strategy and creativity.
More pipeline. Less Platform.
Ionic is the system behind our managed programs.
Ionic gives you a clear view of the accounts that matter, the buying signals behind them, where your campaigns are reaching buyers and where opportunities remain. You can see engagement and results while our team turns that intelligence into action.
- Discover opportunities you’re missing.
- Know where to focus.
- See the buying group, not just the account.
- Know which accounts you’re reaching, and which you’re missing.
- Turn intelligence into coordinated action.
- See what’s moving and what’s stalled.
- Connect campaign investment to account movement.
- Visibility without the operating work.
What makes Ionic different
Intelligence you don’t have to operate.
Account & Buying Group Intelligence
Account views are grounded in the buying signals behind them, so you can see why an account is a priority — and our team recommends where to focus.
Weekly Prioritization
DS-IQ scores refresh weekly, so priorities reflect current buying activity. Our team reviews what changed and recommends where to adjust.
Experts in the Seat
DemandScience strategists and Labs help develop audiences, operate programs and recommend changes — no new customer-side operations team required.
Introducing DS-IQ™
Stop guessing.
Know where to focus.
A target list isn’t a priority list. DS-IQ combines topic research intent and ad campaign clicks, with recency decay, into a single 0–100 score of current buying urgency and readiness, so you and our team can focus on the accounts showing the strongest buying activity.
DS-IQ scores accounts in your target list by current buying urgency; scores refresh weekly. Screens shown are illustrative demo views.
The problem: marketing without clarity
You have a target list — but do you have a priority list? Without DS-IQ, marketers often rely on:
- Fragmented data: intent, ads, and engagement living in separate silos.
- Static lists: yesterday’s “hot” prospect looks identical to a cold one.
- Wasted spend: resources spread thin across accounts that aren’t ready to buy.
The DS-IQ solution: a weekly buying-urgency score
DS-IQ helps turn a target list into a priority list. By combining topic research intent and ad campaign clicks with recency decay, it gives each account a transparent score of current buying activity, refreshed weekly. Account fit and technographics are handled separately through ICPs and target account list filters.
Why it wins
Unified Intelligence
Research intent and ad campaign clicks combined into one score — you don’t have to choose between data sources.
Transparent Scoring
See the topics and activity behind an account’s score, so the reason to act is explainable.
Built for Buying Urgency
Fit tells you who could buy. DS-IQ shows which accounts are showing buying activity right now, so our team can recommend where to focus.
Weekly Refresh
Scores refresh weekly, so your priority list reflects recent buying activity.
Marketing impact
Focus your program where buying signals are strongest.
DS-IQ helps decide where to focus the next dollar. Ever wished you knew which accounts to invite to dinner, where the gifting program should be sent, and whom to nurture? We’ve got you covered.
Illustrative focus by DS-IQ grade
A+ accountsFocus first
A / A- accountsPrioritize
B and belowNurture
Why this matters
One system unifying brand and demand changes what your team can do.
Pinpoint the buyers most ready to act
Buying signals surface accounts showing activity, not just accounts that merely fit a profile.
Build audiences once, activate programmatically
Audiences are activated programmatically inside Ionic, while content syndication and other programs are managed against the same account priorities.
Cut waste by reaching the accounts you’re missing
See coverage gaps and adjust targeting, not just budget — without adding another tool for your team to operate.
Get clear recommendations, without another tool
Our team reviews results with you and recommends what to change — no additional platform to manage.
Inside Ionic
Signals, reach, engagement and pipeline visibility — in one workspace.
Signals
Monitor buying intent and engagement activity across target accounts.
Reach
Account-level reach across audiences and buying groups, and where coverage gaps remain.
Engagement
See how target accounts are responding, and where to focus next.
Journeys
Account progression and stalled accounts, stage by stage.
Pipeline Visibility
With a connected CRM, see pipeline and revenue information for reached accounts.
Top Opportunities
Accounts ranked by DS-IQ score, so your team and ours can focus activation.
Selected customer results
Tealium turned intelligence into pipeline.
2,400%
ROI from content syndication
Tealium
39%
Shorter sales cycle
Tealium
#2
Content syndication became the company’s second-highest pipeline creation channel
Tealium
Take it with you
Ionic at a Glance.
A quick summary of fully managed ABM and how Ionic works behind your program — easy to share with your team.
Let’s identify the accounts and buying groups your current programs may be missing.
No separate platform to buy, staff or operate.
You set the strategy. We run it. You own it.