Advertising Efficiency Calculator
How Much of Your Ad Budget is Actually Reaching Buyers?
Enter your annual programmatic spend to see the efficiency gap between a typical B2B advertising setup and DemandScience.
Your inputs
0%
Platform tax detected.
With ,
a portion of your budget goes toward software licensing before a single impression is served. Enter your annual license cost above to see the full impact.
Efficiency comparison
Typical setup
Budget entering media
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Fraud rate
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Budget after fraud
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Brand unsafe exposure
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Wasted spend
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Effective media delivered
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DemandScience
Budget entering media
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Fraud rate
2%
Budget after fraud
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Brand unsafe exposure
~0%
Wasted spend
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Effective media delivered
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Fraud rate benchmarks sourced from IAS industry data. DemandScience campaigns consistently achieve 1–3% IVT verified by Integral Ad Science; industry average ranges from 15–25% depending on vendor and channel mix. Brand safety figures based on third-party verification data. Platform tax reflects typical ABM platform license structures. Agency management fees typically range 10–20% of media spend. All figures are estimates for illustrative purposes.