Marketing Forensics For Your Website

What looks like engagement often isn’t. See who’s really showing up, what’s missing, and what to do next.

You’ll Be Shocked By What You Uncover

A large bluechip software company thought their campaigns were working. Then they installed VID and discovered only 2.9% of their target account list was visiting their site.

Most analytics tools tell you what happened — traffic, time on page, bounce rate.
 VID shows you what’s missing, what’s resonating, and what to do about it, by industry, by geo, and by account.

It’s not just analytics. It’s behavioral intelligence tied to real companies, built for action, not observation.

Behavioral Evidence You Can Act On

VID is a diagnostic engine that fuels smarter go-to-market decisions. And with DemandScience experts by your side, you don’t just get data. You get action.

Gather the Right Signals

See which accounts are visiting, which aren’t, and how they behave on your site. Discover engagement gaps and understand how much of your target list is actually paying attention.

Resonate With Your Audience

See what content different audiences engage with, where they drop off, and what’s missing. We use this to guide messaging, content strategy, and campaign direction based on real behavior.

Orchestrate Your Next Best Moves

This is where most tools stop. We don’t. Our team uses VID signals to inform and launch multi-channel programs — from content syndication to paid media — so high-interest accounts don’t go cold.

Win With Campaign-Level Clarity

See website engagement alongside campaign performance and pipeline impact in one clear view. No disconnected dashboards. Just reporting that shows what’s working.

How It Works

It’s one simple tag.
Add a single tag through your tag manager or container. That’s it. You’ll start seeing first-party engagement data tied to real accounts, ready to inform action fast.

Why VID Over Web Analytics Tools?

Most tools show you what happened. VID tells you what to do next. And we help you do it.

Traditional Tools

Anonymous traffic data

Report what happened

Insights sit in dashboards

Siloed web reporting

Proof This Changes Strategy

Frequently Asked Questions

VID is a simple JavaScript tag that can be easily added to any tag manager. A unique tag will be generated for each customer and looks like this: <script src=”https://cdn.webexperiences.com/v2/ABCD123.js”></script>

Yes. VID is fully compliant with all regional privacy regulations. If your website is using a consent management tool, VID can be integrated to pass consent for opted-in site visitors.

No. VID is lightweight and loads asynchronously to ensure no loading delays.

Powered by DemandScience’s firmographic data, VID will identify industry, account, and other firmographic data about site visitors VID can also identify and segment visitors based on other key attributes including membership in a TAL, ICP match, paid campaign participation, onsite engagement and intent, and content interest.

In addition to the data noted above, once visitors are identified, VID gathers and stores data about their onsite engagement, intent, and conversion performance.

Yes. If you are a DemandScience advertising customer, VID can pull in any of your DemandScience ad platform segments, including those built with CRM data.